Sydney, 12 March, 2024 – Sydney University Sport is pleased to announce a ground-breaking partnership with global athletic footwear and apparel giant, New Balance, through their exclusive Australian Education Teamwear distributor School Locker. The collaboration marks a significant step forward for both organisations, solidifying New Balance as the exclusive supplier of athletic and lifestyle apparel to Sydney University Sport.
This exciting venture comes as a result of shared values and a mutual commitment to excellence in sports and fitness. Sydney University Sport, known for its dedication to fostering athletic and academic talent while promoting a healthy lifestyle among its student, alumni, staff, and local community, found a perfect match in New Balance’s reputation for innovation, performance, and style in the world of sports.
Under the terms of this exclusive partnership, Sydney University Sport will don the latest cutting-edge, apparel, footwear, and accessories from New Balance. This collaboration is set to elevate the training and competition experiences for the university’s athletes, students, programs, and staff across a diverse range of sporting disciplines.
“As we strive to provide our entire community with the best resources and support, we are thrilled to partner with New Balance, a brand synonymous with quality and performance,” said Ed Smith CEO of Sydney University Sport. “This partnership aligns with our commitment to fostering excellence in sports and providing our athletes, students and various sport & participation programs with the tools they need to succeed on and off the field.”
New Balance’s commitment to sustainability and innovation also played a pivotal role in the selection process. Sydney University Sport recognises the importance of environmental responsibility and looks forward to working collaboratively with New Balance to implement sustainable practices within the university’s sports programs.
“We are honoured to be chosen as the exclusive supplier to Sydney University Sport,” said Dean Howard, Country Manager of Australia, and New Zealand of New Balance. “This partnership allows us to support and contribute to the development of talented athletes while aligning with our values of performance, integrity, and community engagement.”
The partnership between Sydney University Sport and New Balance is set to kick off with an official launch event on 29th July 2024, where athletes, coaches, and staff will get a firsthand look at the exciting range of New Balance products that will be available both online and instore at one of Sydney Uni Sports on campus facilities.
For media inquiries or further information, please contact:
Sydney University Sport Contact
Ian Riddick
Head Marketing & Programs
00423460790
New Balance Media Contact
Joel Hanlon
Head of Marketing
0408601902
About Sydney University Sport
Sydney University Sport is committed to providing high quality sport and fitness programs and facilities to the University students, alumni, staff, and clubs, as well as its local, national, and global communities. With a focus on excellence in sports, the organization provides a platform for athletes to develop their skills and achieve success at local, national, and international levels, while promoting an active and healthy lifestyle among its student community
About New Balance
New Balance, headquartered in Boston, MA, is a global athletic footwear and apparel company. With a heritage dating back over a century, New Balance is renowned for its commitment to innovation, performance, and quality. The brand caters to athletes of all levels, offering a diverse range of products designed to enhance athletic performance while prioritizing comfort and style.
About School Locker
At our core, School Locker is a service provider to education institutions, passionate about giving students every opportunity to unlock their potential. Whether it is through technology, music, sport, textbooks, stationery or unrivalled uniform and apparel quality, School Locker understands providing students with a platform to shine is at the heart of every dedicated educational institution.
